Why?

MIR’s mission is to create a sustainable world with smart fashion, where you can help our planet by making ordinary purchases.


We love Mother Earth & we wanted to find a way to give a little back.

MIR is taking the definition of a responsible & sustainable brand to the next level, by investing in a cause that will help offset the resources we use. Let’s all give back to nature because the world is our home and it is the only one we have.


3 trees planted for every item sold.


No matter what you buy, we’ll plant trees on your behalf for every item that you purchase. That’s right, even if you only buy a single T-shirt or a hoodie, etc, we will plant trees for you.
 It works like this. At the end of each month, we calculate how many items we’ve sold and we send enough funds over to our tree-planting partner for them to get planting trees! This is all to give back to the environment, capture nasty CO2 from our air, protect biodiversity and help mother nature keep doing its bit.


Your trees get planted across the UK with our official partner: Woodland trust.


Materials

From the materials we use, to the colors we create, we are committed to protecting, preserving and promoting biodiversity on Earth. We use materials that consider the delicate balance between protecting our planet, yet retaining functionality and purpose. Materials for everyday and everyone.