Our story

MIR is a regenerative clothing brand that brings an Earth positive business model through premium lifestyle products and experiences.
We are inviting people on a journey to the future where our planet can flourish in peace with humanity. MIR [ˈmɪər] means "World" and “Peace”. The meaning of the name inspired our brand's vision, so we want to keep inspiring others to live in peace with the world we live in.

Our goal is to support Earth's positive business model and to develop products that are better for the planet. Each product that we create is born out of passion and purpose to solve one part of the environmental problem caused by our industry.


We are here to act towards a more sustainable and healthy world.